Improve my Search Engine Rankings

Can I achieve good search engine rankings?

I hope that has given you some information to help you answer the question ‘How do I improve my search engine rankings?’ there are of course many other factors that will affect the way in which your site ranks and there are also lots of ways in which a site can impede the way it is indexed.

In order to improve your search engine rankings – do your research, get to know the topic of search engine optimisation and trust the professionals, a good SEO consultant will be able to help you achieve some great search engine rankings.

If you would like further information on SEO consultants that we recommend, please do not hesitate to contact us and we would be happy to discuss your needs and perhaps point you in the direction of a good SEO consultant.

Also have you considered our SEO Report? It proves a 40 point SEO health check, provides explanations of what each check means and can also provide an assessment of any search engine optimisation work that has been carried out on your site.

How can I improve my search engine rankings?

I am often asked the question ‘how do I improve my search engine rankings?’, my answer is nearly always the same 'what expectations do you have?' and 'it is dependant on so many factors that the answer to that question is hard to answer without looking at the site', however, there are some pointers that will pretty much be standard for all web sites and every site could use at least some of the points below to help improve search engine rankings.

The ten points (in no particular order) below will help your site get exposure within the major search engines and hopefully answer the question ‘how do I improve my search engine rankings?’

Add a sitemap: A sitemap will help the search engine spiders find all pages you wish to be indexed easily and efficiently, make sure you link each of your important pages to the sitemap- the better the site is exposed the more chance there is of good search engine rankings.

Page not site: Search engines index pages and not web sites, make sure each of your web site pages has a unique message and is focused on one or two topics per page. A well optimised page will improve search engine rankings which will increase exposure and drive traffic to your site.

Add content: Make sure each page is content rich and that content has keywords specific to the message of that page, content rich pages will improve your rankings for the specific keywords you are focusing on.

Meta Data: Make sure the Meta Data is focused and contains keywords which describe the content on each page.

Keyword research: There are some great tools out there for keyword research, make sure you find out about the keywords that you are interested in, how popular are they? Do people use the keywords you have in mind?

Headings: Heading tags are useful for adding well placed keywords, <H1> tags are especially important when thinking of improving search engine rankings.

Footer links: It is always a good idea to ‘interlink’ the pages of a site, keywords can be added into the link title to further boost the relevance of the page topic and therefore improve search engine rankings.

Link building: Building links is vital to help improve rankings and increase exposure within the search engines.

Duplicate content: Watch out for duplicate content on the site, duplicate content (especially in Google) can be penalised and affect your search engine rankings.

Meta Title Tag: The title tag is a really important piece of information and is used by many of the search engines as of importance when determining the relevance of the site in relation to searches. It is therefore important to include the relevant keyword (for the focused page) in the Meta title tag.