Internet Promotion - SEO Clinic

Internet Promotion - SEO report

Internet promotion is about increasing the profile of your website, complete some research about the options I have outlined in this page, some of these techniques might not suit your business model so it is about finding out what works for you within the field of Internet promotion.

On the subject of search engine optimisation have you considered using our SEO Report? It proves a 40 point SEO health check provides explanations of what each check means and can also provide an assessment of any search engine optimisation work that has been carried out on your site.

If you would like to contact us about any of the information on the subject of internet promotion or indeed any other topic relevant to this site please don’t hesitate to do so, we can also recommend good SEO consultants if you so require.

Internet Promotion - other techniques

Although we have spent our time in the field of search engine marketing and search engine promotion we think it is a good idea to have a look at the ‘bigger picture’ and look at internet promotion as a whole, as a concept. Internet promotion is about giving your web site the maximum, and most effective, exposure throughout the internet market place. It is about utilising all promotional techniques available to the online business in order to boost a web sites profile. Internet promotion has to be handled with care, the concept is not about a blanket presence on the internet, this may improve product awareness in general, but it is about targeting your message to your target audience and putting the site and that message in front of a large percentage of your target audience.

We thought we would outline some other options within the internet promotional field that might be relevant to your site when considering promoting your web site. We have talked about search engine optimisation because that is our area of expertise but there some other options to compliment an optimised site with regards to the concept of internet promotion.

Here are some of the more popular options for the discerning business owner concerned with the complete internet promotion of their web site.

Internet Promotion option 1:

Pay per Click (PPC): There are a few options to choose from within this arena, the concept is very simple, you choose keywords that are relevant to your website, you then write a small add and bid amounts of money to appear in the sponsored links of the search engine results. Arguably, although the most expensive, PPC, if set up correctly, can be a ‘big gun’ in your internet promotion arsenal.

Internet Promotion option 2:

Affiliate Marketing: Now, this can be very profitable when it comes to internet promotion but it does have its pitfalls. Affiliate marketing is, in essence, offering other website's commission to sell your products, they would place a link on their website to your website and if a customer comes through that link and converts to a sale then you pay them commission. As far as internet promotion goes, this can be an excellent way of generating business but make sure you have a good piece of software in place to be able to pay your affiliates, you don’t want loss of sales because you can’t keep track of payments.

Internet Promotion option 3:

Email Marketing: This technique has been around for sometime now, and as a result of abuse of this form of internet promotion, it is now very difficult to use effectively. However, more and more promoters are choosing to use ‘opt in’ email marketing so the potential customer has already given their permission to receive the email.

Internet Promotion option 4:

Sponsored ads / banner ads: This internet promotional technique concerns itself with advertising on popular and high profile sites. There are many sites that charge for you to put a well placed advert / banner advertisement on prominent pages so you benefit from the natural traffic. A good internet promotion technique but can cost a lot of money; it is worth keeping a close eye on your ROI (return on investment) for this one.

Internet Promotion option 5:

Social Media Marketing (for traffic): This is a relatively new addition to the internet promotion portfolio, this technique will take more effort from the site owner, this concept is about trying to make your site popular within the social media marketing networks. There are plenty of sites out there that concern themselves with trying to find really great sites but allowing its users to ‘tag’ sites they like. The ‘tag’ is like a vote from a user, the more votes your site / page gets, the more popular your site becomes and the more popular your site becomes the more exposure your site will have hence – loads of traffic and potential customers – Internet promotion. Try Digg for more details on social media marketing.