SEO process - search engine optimisation

SEO Process - Simplified (figure 1)

1. Technology / Code Check: This part of the SEO process deals with any on page or off page factors that could obviously hinder the ability of a site to gain rankings.

2. Keyword Analysis: The process in which the SEO consultant and customer work together to find keywords that not only describe the product / service offered but also assess if those keywords are being used by potential customers or indeed at all.

3. Site Optimisation Plan: SEO consultant will plan out the necessary work, this will include ‘matching’ keywords to content or advising customer that there may need to be more content added to support some of the keywords (etc.).

4. Site Optimisation: The search engine optimisation work is then carried out; good SEO consultants will take a back up of the site at this stage of the SEO process.

5. Monitor Search Engine Rankings: Depending on what type of work you have commissioned from the SEO consultant or SEO company, they may either check and report on your rankings on a regular basis or at least let you know how you can monitor your own rankings with a good analytics package (Google offer a respectable one that is free )

6. Re-optimisation: It is an important part of the SEO process to constantly monitor your web site rankings and make changes if any aspect of the SEO process is not working, for example you may well be ranking very well for a keyword but if you are not receiving any traffic for that keyword then it is perhaps not an effective keyword and may need to be changed, in which case the SEO process can be repeated with a new keyword or set of keywords.

SEO Process Explained

In our experience of working with customers, web designers and hosting companies, it appears there is a general consensus that search engine optimisation is, at best, an addition to the web design process, the SEO process being an afterthought for both customers and design companies. SEO is of course a process in its own right, it has a process in its on right, and if thought about with care and implemented with precision can yield traffic and extra customers that can transform a business.

People, in general, are happy to pay thousands of pounds for sophisticated web designs and technology without giving a thought to how the site will be picked up by the search engines and whether their customers will be able to find their site through the widely used search engines.

The SEO process can be a complicated affair, especially if a customer’s site is already built and live. Implementing search engine optimisation at the design phase, is I am sure, what most SEO consultants would suggest is the ideal scenario, as a great deal of the search engine optimisation process is finding ways in which technologies and techniques can be worked around so the site achieves some good rankings.

The flow diagram (figure 1) shows the basic SEO process that will be followed perpetually to improve the optimisation and tweak the site in order to achieve the most relevant and traffic generating keyword rich content.

If your site is well linked, informative, simply designed (to name but a few) it may only need a cheap one off optimisation that will improve its visibility in the major search engines. If your site has indexing issues and does not rank well, then there could be any number of reasons for this and therefore the work becomes more complex and time consuming. In a nutshell there are degrees of SEO and therefore there will be degrees of pricing for search engine optimisation work - SEO is not just changing Meta data!

The SEO Clinic offer a SEO Report, It proves a 40 point SEO health check which provides explanations of each check and can also provide an assessment of any search engine optimisation work that has been carried out on your site or provides an assessment of your current SEO needs.

If you would like to contact us about any of the information on the subject of the search engine optimisation process or indeed any other topic relevant to this site please don’t hesitate to do so, we can also recommend good SEO consultants if you so require.

SEO process explained

SEO Process - Simplified (figure 1)

SEO Process Explained